Ideating Identity


Author: Anil Sinha | Co-published by Maitreya Books, Vadodara and National Institute of Design, Ahmedabad | ISBN: 978–81–920221–0–9 | Language: English | Year of Publication: 2010 | Original Language Title: Ideating Identity | Edition: First | Pages: 119 |

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SKU: BOOK00017 Category: Tags: ,


This book presents an eclectic mix of identities which Anil Sinha has designed for various organisations. This book interestingly captures the magic of visual symbolism and is a compilation of selected identities designed by Sinha as a part of institutional consultancy projects initiated by NID over the years. It explores in detail how he turned ideas into identities and the symbolism behind each identity. Famous identities such as that of the IIM, the Brahmos, Host Broadcaster for Commonwealth Games 2010, NHRC, Gujarat High Court, Bihar Tourism and much more feature on the pages of this book. It is indeed a visual treat for all practitioners and students of graphic design and identity design.

Additional information

Weight 963 g
Dimensions 29.5 × 22.5 × 2 cm


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