Design at the Doorstep: Design Approaches for MSMEs


Author: Shashank Mehta | Publisher: National Institute of Design | ISBN: 978-81-86199-90-9 | Language: English | Year of Publication: 2018 | Original Language Title: Design at the Doorstep: Design Approaches for MSMEs | Edition: First | Pages: 220 |

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SKU: BOOK0005 Category: Tags: ,


This book not only traces but also discusses in depth, the evolution of the Design Clinic Scheme for MSMEs—NID’s flagship design intervention initiative. This book celebrates the strength of the Indian industrial sector and the endeavours of all the designers who contributed to this scheme. The book asserts that the design interventions made as part of this scheme contributed towards improving the industrial output of the MSMEs and also addressed the need for employment and creation of supportive work environments for those already employed in MSMEs. The overarching theme of this book remains the pan-India reach of this successful scheme initiated by NID.

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Weight 955 g
Dimensions 25 × 25 × 1.8 cm


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